"Verb" campaign

The "Verb It's what you do." Youth Media Campaign (YMC), was launched by the U.S. Department of Health and Human Services' Center for Disease Control and Prevention. It is a national, multicultural media campaign intended to promote physical and social activity and displace unhealthy, risky behavior among children ages 9 - 13.

After several sketched ideas and color concepts were drafted, we settled on a design that best expressed as many active verbs as we could fit onto the wall. This energy was carried into the painting style of the murals as well, using expressive brush strokes and bold, warm colors.

We invited kids from various boys and girls clubs to help put the finishing touches on the murals. News channel 10 paid a visit as well.